Friday, December 19, 2014

Catesby's lily. Photos by John Moran for the Florida Wildflower Foundation

Dear Friend,

With your support, the Florida Wildflower Foundation made major strides in 2014 to ensure that La Florida, our land of flowers, lives up to its name. You helped us spread the word about the starring role native wildflowers play in a healthy ecosystem. Here are just a few of the things we could not have accomplished had it not been for your support:

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1.  More wildflowers than ever are blooming along roadsides, thanks to people like you who are enthused and empowered by our work with state and county transportation officials to establish wildflower areas with mowing guidelines. That means more wildflowers feeding more pollinators — feeding us!

2.  Studies such as the one undertaken by the Florida Department of Transportation at the Foundation's request are showing that native wildflowers' value far exceeds their beauty. Ecosystem services — such as reducing the effects of vehicle emissions and trimming the cost of highway maintenance while providing habitat for essential crop pollinators — add up to millions of dollars in savings over the long run. How beautiful is that?

3.  Finishing touches are being put on fourth-grade curriculum, developed with help from our friends at the Lady Bird Johnson Wildflower Center in Austin, Texas. Enhancing classroom education is a way to reach out to the next generation of Earth's stewards. Says Shane Overstreet, an educator at the Oakland Nature Preserve in Orange County: "It seems when we empower the kids with knowledge of a native world, they can't help but to then pass it on to friends and family."

Your support is vital as we push ahead on planting, education and research projects designed to bring Florida's native wildflowers the attention they so deserve. Your generous year-end gift will help us hit the ground running in 2015!

Thank you for all you do for native, natural Florida.


Lisa Roberts
Executive Director
Florida Wildflower Foundation

P.S. We have ambitious plans for the coming year, including expanding educational opportunities and increasing the scope of roadside management. But we can't do it without you. Won't you click on the photo above to help us grow a better Florida with your contribution of $35 or more? We are counting on you to help us keep the momentum going. Your generosity has never been more important!

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